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Join us in transforming financial access for 1.9 million Kenyan workers through our innovative Earned Wage Access platform. Massive market, proven model, exceptional returns.
Kenya's underserved financial market presents an unprecedented opportunity for growth and impact
Annual salary advance market in Kenya
Salaried workers earning under KES 50,000
Per salary advance request
Current EWA adoption in Kenya
Conservative projections based on market research and comparable EWA platforms globally
| Year | Revenue | Active Users | Growth Rate |
|---|---|---|---|
| 2025 | KES 45M | 15K | Launch Year |
| 2026 | KES 180M | 60K | 300% |
| 2027 | KES 450M | 150K | 150% |
| 2028 | KES 900M | 300K | 100% |
3-5% processing fee per transaction with automatic collection
Strong margins with low customer acquisition costs
First-mover advantage in Kenya's EWA market
What sets Avela apart in the rapidly growing EWA market
Built specifically for Kenyan workers with M-Pesa integration and local compliance
Seamless payroll integration that benefits both employees and employers
Advances based on earned wages, not creditworthiness - minimal default risk
Real-time salary verification and instant M-Pesa disbursement
Join us in building Kenya's financial future with attractive returns and meaningful impact
Raising to accelerate growth and expand market reach
Projected returns over 5-7 years based on market size
Seeking investors aligned with our mission of financial inclusion
Join us in building the future of financial inclusion. Download our investor deck or schedule a meeting to learn more.